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Botanical haircare · Gastonia, NC

Healthy Hair
Begins at the Root.

Discover handcrafted botanical formulas created to cleanse the scalp, replenish moisture, strengthen fragile strands, and support healthier-looking hair.

  • Handcrafted botanical formulas
  • Cruelty-free haircare
  • Routines for the entire family
Woman with healthy natural hair beside SG2RAW botanical hair oil and fresh herbs

Customer favorites

Best sellers

View all products
Super Potent Nature’s Rain — SG2RAW botanical haircare
Best Seller
4.8 (64)Rated 4.8 out of 5 from 64 reviews

Super Potent Nature’s Rain

A more concentrated botanical blend for scalps that want extra attention.

from $32

Botanical Growth Shampoo — SG2RAW botanical haircare
Best Seller
4.7 (92)Rated 4.7 out of 5 from 92 reviews

Botanical Growth Shampoo

A gentle botanical cleanse that lifts buildup without stripping moisture.

from $22

Jungle Butter Cream — SG2RAW botanical haircare
Best Seller
4.8 (87)Rated 4.8 out of 5 from 87 reviews

Jungle Butter Cream

A whipped moisture cream that seals in hydration for days.

from $24

Botanical Growth Bundle — SG2RAW botanical haircare
BundleBest Seller
5.0 (58)Rated 5 out of 5 from 58 reviews

Botanical Growth Bundle

The complete four-step system: cleanse, condition, moisturize, nourish.

Full size set

from $108

Purify & Moisturize Kit — SG2RAW botanical haircare
Bundle
4.7 (33)Rated 4.7 out of 5 from 33 reviews

Purify & Moisturize Kit

A travel-friendly duo for buildup-prone scalps on the move.

Travel set

from $44

Editable content: prices, sizes, star ratings and review counts shown here are placeholders pending SG2RAW's verified catalog and review data.

The method

The Botanical Growth System

Four steps, repeated with consistency. This is the rhythm our formulas were designed around.

  1. 01

    Cleanse

    Clear buildup gently so the scalp can breathe.

  2. 02

    Condition

    Restore slip, softness and manageability.

  3. 03

    Moisturize

    Seal hydration into damp strands, ends first.

  4. 04

    Nourish the scalp

    Finish with botanical oils where growth begins.

Botanical Growth Bundle

Botanical Growth Bundle

The complete four-step system: cleanse, condition, moisturize, nourish.

Shop the Complete Routine

Routine finder

Not sure what your hair needs?

Answer a few questions about your scalp, texture, routine, and goals to receive personalized SG2RAW recommendations.

Take the Hair Quiz
  • 1Scalp condition
  • 2Hair texture & style
  • 3Breakage & moisture
  • 4Allergy considerations

Ingredient philosophy

Botanicals, chosen with intention

We formulate with plant oils, clays and botanical extracts. Not every ingredient appears in every product — check each label for its full list.

Peppermint

A cooling botanical often chosen for a refreshed scalp feel.

Tea Tree

A classic clarifying botanical used in scalp-focused blends.

Avocado

A rich, buttery oil valued for softness and slip.

Grapeseed

A light oil that absorbs quickly without a heavy finish.

Jojoba

A wax ester similar in feel to the scalp's own conditioning layer.

Sunflower

A gentle, widely tolerated carrier oil.

Hemp

A lightweight oil used in nourishing blends.

Bentonite Clay

A mineral clay traditionally used in clarifying treatments.

Charcoal

Used in cleansing formulas to help lift residue.

Explore Our Ingredients

Results & reviews

Read their journey

5.0Rated 5 out of 5
My scalp used to feel tight after every wash. Now wash day is something I actually look forward to, and my ends feel far softer.
Danielle W.4C, shoulder length · Using 4 monthsNature’s Rain Growth Oil
5.0Rated 5 out of 5
Cleans my locs thoroughly without that squeaky, stripped feeling. The scent is subtle, which I appreciate.
Marcus T.Loc’d, mid-back · Using 7 monthsBotanical Growth Shampoo
5.0Rated 5 out of 5
A little goes a long way. My twist-outs stay soft into day three instead of drying out overnight.
Renée B.3C, chin length · Using 10 weeksJungle Butter Cream
5.0Rated 5 out of 5
Finding a nut-free option we could all use took years. My daughter no longer fights me on detangling night.
The Okafor FamilyMixed textures, ages 4–38 · Using 5 monthsNut-Free Botanical Oil
See before & after journeys

Individual results may vary.

Customer photos, before-and-after sliders and video testimonials will be published only after SG2RAW supplies the images and confirms written permission from each customer.

SG2RAW founder blending botanical oils in her workspace

Our story

Formulated With Experience. Made With Intention.

SG2RAW grew out of years of hands-on work with holistic and organic haircare — learning which botanicals felt best on real scalps, and blending small batches until the formulas earned their place.

Read Our Story

Founder biography and portrait to be replaced with SG2RAW's approved copy and photography.

Workshops

Blend it with your own hands

Join a hands-on organic hair-product workshop and learn to infuse, blend and bottle your own botanical care — then take it home with you.

Next session: Date TBA — placeholder

Participants blending botanical haircare in a hands-on SG2RAW workshop

Wholesale

Stock SG2RAW in your shop

Salons, barbershops, beauty-supply stores, boutiques and spas — carry handcrafted botanical haircare your clients will come back for.

@sg2raw

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